Toggle navigation Load unfinished survey Resume later default Caution: JavaScript execution is disabled in your browser or for this website. You may not be able to answer all questions in this survey. Please, verify your browser parameters. 2022 Marketing Budget Survey There are 10 questions in this survey. (This question is mandatory) Do you work in your company’s marketing department / Are you involved in the marketing activities of your company? Choose one of the following answers Yes No What size company do you work for? Choose one of the following answers Micro Enterprise (Under 10 Employees) Small Business (10-50 Employees) Medium-Sized Enterprise (Up to 250 Employees) Large Company (Over 250 Employees) No answer Which industry does your company operate in? Check all that apply Agriculture and Agro-processing Advertising Automotive Aviation Broadcasting Construction/Civils Energy Environmental Services Education Entertainment and Recreation Finance and Banking Fashion and Beauty Information Technology Insurance Legal Manufacturing Media Mining Municipal/Government Services Pharmaceuticals and Healthcare Real Estate/Property Research and Development Telecommunications Transport and Logistics Tourism and Hospitality Wholesale and Retail Other How is your company’s marketing budget determined? Choose one of the following answers Revenue based - a percentage of total revenue Top-down approach - management produces a figure and asks the marketing department to stay within those parameters Based on previous marketing budget's ROI and KPIs Goal-driven - you assign a monetary value to the marketing goals Other: No answer How big is your annual marketing budget? Choose one of the following answers Less than R100,000 R100,000 – R999,999 R1 Million – R5 Million R5 Million – R10 Million More than R10 million No answer Do you think the amount allocated to the marketing budget in your company is appropriate? Choose one of the following answers Yes No, it is too small No, it is too big, and we spend it just because the money is there No answer Does your company have a monthly, quarterly, or yearly marketing budget? Choose one of the following answers Monthly Quarterly Yearly Other: No answer Which channels do your company allocate the most marketing budget towards? Check all that apply Digital Television Print Cinema Radio Outdoor Other: Which marketing channels provide the best ROI? Check all that apply Digital Television Print Cinema Radio Outdoor Other: What social media platforms does your company use for marketing purposes? Check all that apply Instagram Facebook YouTube LinkedIn Twitter Pinterest TikTok Other: Submit Load unfinished survey Resume later Please confirm you want to clear your response? Exit and clear survey ×
