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2020 Customer Experience Survey

There are 13 questions in this survey.
Customer Experience in South Africa

Overall, how satisfied are you with the customer service of the businesses that you buy from regularly?

What are the top customer service channels that you use to contact a business?

How important is good customer service to you when deciding which businesses to buy from?

How important is good customer service when you are deciding whether to purchase from a company again?

What frustrates you most about customer service?

Do you value the option to self-serve and find answers yourself on a company’s website?

In what areas do businesses in South Africa need to improve their customer experience?

How important is it to you to connect with a human when communicating with a business?

How quickly would you expect a customer service representative to get back to you if contacted a business via:

Email
WhatsApp
Phone call

Do you view brands with strong customer service more favourably?

In terms of customer service what elements do you value most?

How easy is it for you to get in contact with companies in South Africa when you need to? (Where 1 is not easy at all, and 5 is very easy.)

Which companies in South Africa do you think deliver excellent customer service?